No matter what your industry or job is, paticularly in IT, you market yourself whether you realize it or not.
Well, MYTH started as a joke. A coworker kept stopping by to ask esoteric questions about procedures and tools with Windows NT4/2000 and Exchange 5.5. Now, for these few weeks I would coincidentally have a tool or the location of the relevant Microsoft TechNet article handy. Finally she asked a question that I did not know the answer to, and she said, "Oh no, there goes the myth of Steven!". In the course of events, it was a good joke, but I got to thinking about it and turned it into a summation of my view of how to work within an organization.